Pre-war Instagram is a monument to conservatism, a forced regression of the media, a look from the present into the past, which they are desperately trying to return. Russia is trying to return the past by banning the mediums of the present, social networks, instant messengers, and streaming services. The hero of the film, Valery Polienko, is trying to return the past by saving his posts from Instagram, creating a local copy of the data to which the author no longer has access.