Lyuba and Nadia are best friends. In Moscow, they earn extra money as models, and the rest of the time they have fun in clubs, cafes and at home with friends. They are happy with everything, but they want something new. For example, so that the whole world can see this film.

Bright colors and sewing at home could do a good job in the fight against socialist totalitarianism. Fashionable clothes in "People's Poland" served as a political declaration.

A hairdresser is not only a place where people come to get their hair cut. For many people, this is also the only way to pour out the soul. The hairdresser can open everything. He will cut your hair and throw it away with all your sorrows.

The film is about Lesya Paramonova, an artist and a designer, the founder of the women's clothing brand LES. In her work, Lesya is inspired by forest and natural motifs, creating magical worlds and creatures associated with flora and fauna. Living in her comfortable rhythm, she used to work slowly on each collection for long months, while in the fashion industry it is common to produce at least four collections a year. In February 2019, Lesya accepts an invitation to perform at the Mercedes Benz Fashion Week. For her, this is a real challenge — in just two months she will have to prepare a new collection from scratch and display it.

The film is dedicated to the fate of Lyudmila Mikhailovna Kusakova, the production designer of the Mosfilm film studio, who created costumes and scenery for the cult Soviet films as "Anna Karenina", "Pomegranate Bracelet", "Aibolit 66", "Ordinary Miracle", "Pokrovsky Gates" and many other films.

Left without a job, the former editor-in-chief of a fashion magazine returns to his childhood hobby of knitting. In a few months, with the support of friends, he creates a collection of knitted items that resemble the costumes of fantastic cartoon characters. Among his works are tops made from baby booties, dresses made from curtains and masks made from plush toys. The story of how a resident of a Russian village becomes a fashion designer and arranges his first show.