Left without a job, the former editor-in-chief of a fashion magazine returns to his childhood hobby of knitting. In a few months, with the support of friends, he creates a collection of knitted items that resemble the costumes of fantastic cartoon characters. Among his works are tops made from baby booties, dresses made from curtains and masks made from plush toys. The story of how a resident of a Russian village becomes a fashion designer and arranges his first show.