This film is about the unique phenomenon of the 1990s, the Voronezh group «Sector Gaza», the bright and tragic fate of its creator, leader and vocalist Yuri Hoi (Klinsky). "Live fast die young!" Yuri Hoi is the "perfect" embodiment of this well-known rock and roll motto. A simple guy from the "left bank", the most dangerous and criminal district of Voronezh, Hoi has achieved incredible popularity in Russia and neighboring countries. In the 1990s, pirated albums of Sector Gaza were sold in millions of copies, and their music sounded at every disco and from every tape recorder. But Yuri himself was rarely recognized on the streets.