What is virginity? Does it make sense to keep it until marriage? Girls asked themselves such questions about twenty years ago. What is virginity? How much am I willing to sell it for? Such questions are asked by modern girls. But is modern man ready to sell only virginity today? The three protagonists of the film are young girls from the provinces who dream of conquering Moscow. Each has its own plan. One seeks to get into a fashionable TV show and build love with the hero of her dreams, along the way giving him, and therefore all viewers, her purity. Another imagines herself a new Madonna or a new Britney Spears, she protects her virginity, because this is a valuable commodity. And the third treats virginity as a commodity, ready to sell. Just need money. To go study. It doesn't matter which institute, the main thing is to be in Moscow.