A large-scale photo project under the capacious name "BY NOW" gave a starting point for the renewal of the visual culture of Belarus. The book with the same name was the result of the fruitful work of German curators and Belarusian organizers. As a result of the selection, 16 authors were identified, whose photographs were included in the catalog. The author of the film asks questions to the protagonists of the book and documents the style of young Belarusian photography.