If you stop a passerby in a European town and tell them that most of the Christmas trees originate in Georgia, they would be surprised – usually, the label says “Denmark”. We observe the two communities involved in this business. One in Denmark, and the other one in Georgia. We can see many things in common between them and discover also the huge differences in their living conditions, attitudes, and mentality. The seeds of the fir cones are harvested every autumn in Georgia and then sold to the Danish, who grow the seedlings for 7 years to sell them across Europe. These fir trees grow as tall as 60 meters, and to reach the best cones, the pickers have to climb to the very top. Sometimes they lose their balance and fall. Is this all worth the lost lives of cone pickers? Does the multi-billion Christmas tree business redeem something in exchange?