To be alive and to be in the moment here and now, to become a conductor of life events and fashion events, to keep up with trends and live happily. Values and attitudes that will help to better understand the generation of twenty-year-old residents of Moscow.

As a cultural phenomenon, hip hop originated in New York City in the late 70s. For 44 years, more than one generation of people has changed who passed on knowledge about this subculture in Russia, and each pioneer has his own story in this regard. In this documentary experiment, representatives of the early pores of generation Y talk about the main things that, unlike brand names, remain forever in our living space.

Make money out of thin air and dirty the walls of the city. Give advice and wish the world well. A short documentary sketch about what excites the Moscow youth of generation Y.